January Skincare Loves

8 januari, 2020
January Skincare

As mentioned yesterday, setting and committing to a routine is not my strong suit and makes me into a questionable adult kind of human being. However, one thing I have truly mastered over the years is sticking to a skincare routine. Go figure. Sure, the set-ups and routines have changed and evolved during the years and thank God for that. In 2013 my skincare routine took me about…


Routines and a Ramble

7 januari, 2020

This morning marked the beginning of my 2020 work-year. After two weeks of being off work, it was finally time to resume the routines of daily life. Hooray. Jokes aside, I normally actually quite enjoy day to day life but this morning I woke up, got dressed did my make-up all whilst gazing out the window only to be met by my own reflection in the 7am darkness…


Glitter and Sparkles

30 december, 2019

NYE is coming up tomorrow and transporting us into a new decade. Imagine that, an entirely new decade to fill with glitter and sparkles. Or like a cheerful friend of mine said this morning ”Another decade for us to turn into balls and end up questioning every single decision we have made during it when we find ourselves in this exact same spot in december 2029”. Lets stick…

Lifestyle Make-Up

Red Lips

18 december, 2019
red lips

Right, who else is tired of reading about red lips during the holiday season ? I sure am, especially when I read people raving and comparing two shades of red which nobody but beauty geeks can tell a difference between. Yet, I am guilty of this too. In fact, one week before my wedding day I sent photos to a group of friends of me wearing about 10…


I spy, with my little trend eye…

11 december, 2019
I spy with my little trend eye

…that one of the biggest beauty trends in 2020 will be downsizing the skincare and makeup-routine. Yes, what I mean is that I believe the beauty-savvy consumer will start to Mari Kondo the shit out of their beauty routines. Adapting a more low-key and minimalistic approach to beauty in general and scouting for multi-use products. This is what I spy with my little eye for 2020 ! Or…



11 december, 2019

It is no secret that I am slightly addicted to beautiful scents and will truly switch perfume depending on the mood that I happen to find myself in. Byredo does not make this addiction easier to withstand, especially not with the gorgeous Oud Immortel. Therefore I would like to begin this post with ensuring you that there is absolutely no need whatsoever to run out and purchase every…


The Business of Beauty.

1 november, 2019
The Business of Beauty

… and then some bullshit. That is what this blog is all about. The business of beauty and a load of bullshit that is life ! My name is Gabriella, I live in Malmö and work at an international cosmetic company. I have a huge passion for all things people, beauty, influencer marketing, sexology and I truly wish that people stopped underestimating the impact of the beauty industry…